.promo Domain Names
39 registrars compared — cheapest from $9.99 at Sav
Promotional materials, flash sales, and brand campaigns all need a home online — and .promo was carved out of the 2012 new gTLD round specifically for that mission.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $9.99 | $22.04 | $22.04 | $98.15 | $208.35 | Visit |
| 2 | Spaceship | $10.55 | $21.94 | $21.94 | $98.31 | $208.01 | Visit |
| 3 | Porkbun | $10.81 | $22.14 | $22.14 | $99.37 | $210.07 | Visit |
| 4 | Dynadot | $10.92 | $22.69 | $22.69 | $101.68 | $215.13 | Visit |
| 5 | Regery | $10.99 | $22.99 | $22.99 | $102.95 | $217.90 | Visit |
| 6 | All Domains | $11.10 | $32.19 | $32.19 | $139.86 | $300.81 | Visit |
| 7 | Cosmotown | $11.43 | $21.06 | $21.06 | $95.67 | $200.97 | Visit |
| 8 | Above.com | $11.44 | $23.32 | $23.32 | $104.72 | $221.32 | Visit |
| 9 | Namecheap | $11.98 | $36.98 | $29.48 | $159.90 | $344.80 | Visit |
| 10 | INWX | $12.10 | $39.00 | $39.00 | $168.10 | $363.10 | Visit |
| 11 | OVHcloud | $12.13 | $24.29 | $24.89 | $109.29 | $230.74 | Visit |
| 12 | Blacknight | $13.30 | $31.06 | $31.06 | $137.54 | $292.84 | Visit |
| 13 | NameSilo | $13.49 | $24.99 | $20.99 | $113.45 | $238.40 | Visit |
| 14 | Truehost | $15.28 | $31.71 | $28.59 | $142.12 | $300.67 | Visit |
| 15 | Gname | $15.99 | $31.99 | $31.99 | $143.95 | $303.90 | Visit |
| 16 | Netim | $16.00 | $38.00 | $22.00 | $168.00 | $358.00 | Visit |
| 17 | Cloudflare | $19.20 | $19.20 | $19.20 | $96.00 | $192.00 | Visit |
| 18 | eDomains | $19.20 | $19.20 | $19.20 | $96.00 | $192.00 | Visit |
| 19 | Directnic | $19.99 | $32.99 | $32.99 | $151.95 | $316.90 | Visit |
| 20 | Name.com | $19.99 | $39.99 | $39.99 | $179.95 | $379.90 | Visit |
| 21 | Infomaniak | $20.59 | $20.59 | $20.59 | $102.95 | $205.90 | Visit |
| 22 | NameBright | $21.00 | $21.00 | $21.00 | $105.00 | $210.00 | Visit |
| 23 | GoDaddy | $21.99 | $41.99 | $41.99 | $189.95 | $399.90 | Visit |
| 24 | Marcaria | $24.00 | $24.00 | $24.00 | $120.00 | $240.00 | Visit |
| 25 | Crazy Domains | $24.49 | $24.99 | $24.49 | $124.45 | $249.40 | Visit |
| 26 | EuroDNS | $24.78 | $43.09 | $43.09 | $197.14 | $412.59 | Visit |
| 27 | DreamHost | $24.99 | $24.99 | $24.99 | $124.95 | $249.90 | Visit |
| 28 | Hello.co | $24.99 | $24.99 | $24.99 | $124.95 | $249.90 | Visit |
| 29 | Epik | $25.95 | $25.95 | $25.95 | $129.75 | $259.50 | Visit |
| 30 | Gandi | $26.95 | $55.98 | $22.84 | $250.87 | $530.77 | Visit |
| 31 | MrDomain | $27.69 | $27.69 | $27.69 | $138.45 | $276.90 | Visit |
| 32 | OnlyDomains | $30.49 | $34.49 | $34.49 | $168.45 | $340.90 | Visit |
| 33 | Regtons | $32.99 | $32.99 | $32.99 | $164.95 | $329.90 | Visit |
| 34 | 101domain | $34.99 | $40.49 | $34.99 | $196.95 | $399.40 | Visit |
| 35 | Hover | $34.99 | $34.99 | $34.99 | $174.95 | $349.90 | Visit |
| 36 | IONOS | $35.00 | $35.00 | $35.00 | $175.00 | $350.00 | Visit |
| 37 | Squarespace | $35.00 | $35.00 | $35.00 | $175.00 | $350.00 | Visit |
| 38 | Internet.bs | $41.78 | $47.12 | $41.78 | $230.26 | $465.86 | Visit |
| 39 | Moniker | $41.78 | $47.12 | $41.78 | $230.26 | $465.86 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
A Dot for the Pitch, Not the Product
While most new gTLDs chased broad categories or brand names, .promo claimed a narrow lane: the promotional side of marketing. Delegated on 2015-12-18 as part of the 2012 new gTLD program, it's not a brand TLD — it's a generic space aimed at coupons, contests, and launch hype. The sponsor is Identity Digital Limited, the registry behind dozens of other descriptive extensions like .info and .global. For a marketer, the pitch is simple: a URL like "summer-sale.promo" says instantly what the page is for, before anyone clicks.
The Registry That Runs on Categorization
Identity Digital (formerly Donuts Inc.) built its whole business on the idea that the internet needed more specific top-level domains. .promo is one of over 200 strings the company operates, spanning .kim, .mobi, and .blue. That scale means the registry runs a uniform backend — same pricing tiers, same abuse handling, same dispute policies — across every extension it manages. For .promo specifically, the result is a domain that behaves exactly like its sibling TLDs: no unusual rules, no special restrictions, just a generic suffix with a marketing-flavored name.
Wide Price Spread, Narrow Use Case
Because .promo has a specialized meaning, its registrar pricing reflects a split between budget resellers and premium-focused providers. With 39 registrars carrying it, the cheapest option at Sav runs about $9.99 — but renewal prices can climb sharply, and the most expensive registrar charges $41.78. The spread suggests that while .promo is inexpensive to grab for a campaign microsite or a one-off event, registrants should expect renewal costs to creep upward. It's a budget-to-mid-range extension, but the real cost is whether a .promo name still makes sense after the promo ends.
When the Name Outlives the Campaign
The inherent tension of .promo is that promotional domains are often temporary. A flash sale URL may live for two weeks, but the domain registration runs for at least a year — and renewals at $22.04 add up when spinning up a new .promo for every holiday sale. This makes it a niche choice: ideal for agencies that run recurring campaigns for clients, or for businesses that want a dedicated landing page for an evergreen discount code. But for anyone thinking of .promo as a long-term brand home, the semantics fight against you — .info or .global might serve better for permanent content, while .promo is best treated as a tactical asset.