.today Domain Names
43 registrars compared — cheapest from $1.99 at Sav
A domain extension that nudges you to act now, .today hit the root zone in November 2013 as part of the first big new-gTLD expansion — and its registry, Binky Moon, LLC, has quietly turned it into a generic time-stamped label.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $1.99 | $26.20 | $26.20 | $106.79 | $237.79 | Visit |
| 2 | Spaceship | $2.27 | $26.08 | $26.08 | $106.59 | $236.99 | Visit |
| 3 | Dynadot | $2.50 | $26.97 | $26.97 | $110.38 | $245.23 | Visit |
| 4 | INWX | $2.52 | $46.20 | $46.20 | $187.32 | $418.32 | Visit |
| 5 | Porkbun | $2.57 | $26.26 | $26.26 | $107.61 | $238.91 | Visit |
| 6 | OVHcloud | $2.88 | $28.69 | $28.09 | $117.64 | $261.09 | Visit |
| 7 | Namecheap | $2.98 | $43.98 | $33.98 | $178.90 | $398.80 | Visit |
| 8 | Regery | $2.99 | $26.99 | $26.99 | $110.95 | $245.90 | Visit |
| 9 | Crazy Domains | $3.19 | $28.99 | $28.99 | $119.15 | $264.10 | Visit |
| 10 | Hostinger | $3.19 | $33.19 | $3.19 | $135.95 | $301.90 | Visit |
| 11 | Truehost | $3.45 | $42.11 | $28.86 | $171.89 | $382.44 | Visit |
| 12 | EuroDNS | $3.66 | $48.47 | $48.47 | $197.54 | $439.89 | Visit |
| 13 | Name.com | $3.99 | $49.99 | $49.99 | $203.95 | $453.90 | Visit |
| 14 | GoDaddy | $4.19 | $50.19 | $50.19 | $204.95 | $455.90 | Visit |
| 15 | Above.com | $4.84 | $24.42 | $24.42 | $102.52 | $224.62 | Visit |
| 16 | NameSilo | $4.99 | $32.99 | $26.49 | $136.95 | $301.90 | Visit |
| 17 | Cosmotown | $5.00 | $24.53 | $24.53 | $103.12 | $225.77 | Visit |
| 18 | Blacknight | $5.53 | $37.17 | $37.17 | $154.21 | $340.06 | Visit |
| 19 | All Domains | $5.55 | $38.85 | $38.85 | $160.95 | $355.20 | Visit |
| 20 | Directnic | $7.99 | $38.99 | $38.99 | $163.95 | $358.90 | Visit |
| 21 | Netim | $9.50 | $40.50 | $25.00 | $171.50 | $374.00 | Visit |
| 22 | Gname | $9.99 | $35.99 | $35.99 | $153.95 | $333.90 | Visit |
| 23 | Squarespace | $10.00 | $35.00 | $35.00 | $150.00 | $325.00 | Visit |
| 24 | eDomains | $21.60 | $21.60 | $21.60 | $108.00 | $216.00 | Visit |
| 25 | Cloudflare | $22.20 | $22.20 | $22.20 | $111.00 | $222.00 | Visit |
| 26 | Infomaniak | $23.14 | $23.14 | $23.14 | $115.70 | $231.40 | Visit |
| 27 | NameBright | $24.00 | $24.00 | $24.00 | $120.00 | $240.00 | Visit |
| 28 | Marcaria | $27.00 | $27.00 | $27.00 | $135.00 | $270.00 | Visit |
| 29 | Gandi | $27.50 | $55.98 | $27.50 | $251.42 | $531.32 | Visit |
| 30 | Epik | $29.95 | $29.95 | $29.95 | $149.75 | $299.50 | Visit |
| 31 | DreamHost | $29.99 | $29.99 | $29.99 | $149.95 | $299.90 | Visit |
| 32 | Hello.co | $29.99 | $29.99 | $29.99 | $149.95 | $299.90 | Visit |
| 33 | UK2 | $32.06 | $32.06 | $32.06 | $160.30 | $320.60 | Visit |
| 34 | MrDomain | $32.13 | $32.13 | $32.13 | $160.65 | $321.30 | Visit |
| 35 | 123 Reg | $32.98 | $32.98 | $32.98 | $164.90 | $329.80 | Visit |
| 36 | OnlyDomains | $33.49 | $38.49 | $38.49 | $187.45 | $379.90 | Visit |
| 37 | Internet.bs | $34.76 | $34.76 | $30.61 | $173.80 | $347.60 | Visit |
| 38 | Alibaba Cloud | $35.99 | $35.99 | $35.99 | $179.95 | $359.90 | Visit |
| 39 | Regtons | $38.99 | $38.99 | $38.99 | $194.95 | $389.90 | Visit |
| 40 | 101domain | $40.67 | $45.67 | $40.67 | $223.35 | $451.70 | Visit |
| 41 | IONOS | $41.00 | $41.00 | $41.00 | $205.00 | $410.00 | Visit |
| 42 | Hover | $42.19 | $42.19 | $42.19 | $210.95 | $421.90 | Visit |
| 43 | Moniker | $47.31 | $53.03 | $47.31 | $259.43 | $524.58 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
The Registry Behind the Urgency
Binky Moon, LLC, the operator of .today, is an affiliate of Donuts Inc., one of the largest registries in the new-gTLD program. The company was founded to run hundreds of niche extensions, and .today was delegated on 2013-11-13, right in the middle of the 2012 new-gTLD round. That round opened the door for generic words like “today” to become top-level domains, and Binky Moon grabbed it early. The registry’s scale means .today operates alongside siblings like .business, .cafe, and .coach — all sharing the same backend and pricing logic. So while the name suggests a single day, the infrastructure behind it is built for longevity.
A Time-Stamp for Whatever's Happening Now
Unlike country-code TLDs that root you to a place, .today roots you to a moment. It’s the kind of extension that works for flash sales, event pages, daily deals, or a blog with a “today” theme. The registry doesn’t restrict who can register — anyone can grab a .today name — so it’s as open as .business or .cafe. That openness makes it a blank canvas for urgency: a restaurant promoting today’s special, a radio station branding a daily show, or a startup that wants to signal immediacy. But it’s a generic label, not a branded one. Binky Moon isn’t selling .today as a premium concept; it’s selling it as a word that works for countless contexts.
The Price Spread Tells a Story of Choice
One of the most telling things about .today is the pricing landscape. Across the 43 registrars that carry it, the cost of a .today domain swings wildly — the cheapest option, offered by Sav, comes in at around $1.99, while the most expensive registrar charges roughly ten times that. That’s an extreme spread for a generic gTLD. It means the initial price is almost arbitrary; the real cost shows up at renewal, where $26.20 can jump. Savvy buyers can lock in a low first-year price, then shop around before renewal. The average, $17.50, sits somewhere in the middle, but the gap is a reminder that for new extensions, you’re not just buying a name — you’re navigating a fragmented market.
Why 'Today' Feels Different from Its Siblings
Look at the Donuts stable and you’ll see a pattern: .codes is for programmers, .coach is for trainers, .church is for congregations. Then there’s .today — the odd one out because it doesn’t describe a profession or a hobby. It describes timing. That makes it both more flexible and less defined. Where a .business domain signals commerce and .cafe signals hospitality, .today could be anything from a news site to a weather app. The semantic looseness is a double-edged sword: it’s easy to remember and easy to brand, but it doesn’t tell a visitor what you do. For a TLD that’s all about the present moment, the lack of a specific niche is actually its biggest advantage.