.luxury Domain Names
35 registrars compared — cheapest from $20.00 at Squarespace
Delegated in January 2014, .luxury emerged from ICANN's 2012 expansion with an exclusive lexicon that makes it a niche player among new gTLDs.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Squarespace Cheapest | $20.00 | $20.00 | $20.00 | $100.00 | $200.00 | Visit |
| 2 | GoDaddy | $25.19 | $50.19 | $50.19 | $225.95 | $476.90 | Visit |
| 3 | Spaceship | $26.00 | $26.00 | $26.00 | $130.00 | $260.00 | Visit |
| 4 | Sav | $26.20 | $26.20 | $26.20 | $131.00 | $262.00 | Visit |
| 5 | Porkbun | $26.26 | $26.26 | $26.26 | $131.30 | $262.60 | Visit |
| 6 | Dynadot | $26.97 | $26.97 | $26.97 | $134.85 | $269.70 | Visit |
| 7 | Regery | $26.99 | $29.99 | $29.99 | $146.95 | $296.90 | Visit |
| 8 | Cosmotown | $27.47 | $27.47 | $27.47 | $137.35 | $274.70 | Visit |
| 9 | Above.com | $27.72 | $27.72 | $27.72 | $138.60 | $277.20 | Visit |
| 10 | Truehost | $27.72 | $36.35 | $32.76 | $173.12 | $354.87 | Visit |
| 11 | Directnic | $27.99 | $27.99 | $27.99 | $139.95 | $279.90 | Visit |
| 12 | eDomains | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 13 | Infomaniak | $32.13 | $32.13 | $32.13 | $160.65 | $321.30 | Visit |
| 14 | MrDomain | $33.24 | $33.24 | $33.24 | $166.20 | $332.40 | Visit |
| 15 | All Domains | $33.30 | $33.30 | $33.30 | $166.50 | $333.00 | Visit |
| 16 | Hello.co | $34.99 | $34.99 | $34.99 | $174.95 | $349.90 | Visit |
| 17 | Internet.bs | $35.99 | $40.19 | $38.99 | $196.75 | $397.70 | Visit |
| 18 | INWX | $36.00 | $36.00 | $36.00 | $180.00 | $360.00 | Visit |
| 19 | IONOS | $40.00 | $50.00 | $42.50 | $240.00 | $490.00 | Visit |
| 20 | Hover | $40.19 | $40.19 | $40.19 | $200.95 | $401.90 | Visit |
| 21 | Gname | $40.99 | $40.99 | $40.99 | $204.95 | $409.90 | Visit |
| 22 | Netim | $45.00 | $45.00 | $28.00 | $225.00 | $450.00 | Visit |
| 23 | Gandi | $47.87 | $103.98 | $40.56 | $463.79 | $983.69 | Visit |
| 24 | Marcaria | $49.00 | $49.00 | $49.00 | $245.00 | $490.00 | Visit |
| 25 | Epik | $49.95 | $49.95 | $49.95 | $249.75 | $499.50 | Visit |
| 26 | Name.com | $49.99 | $49.99 | $49.99 | $249.95 | $499.90 | Visit |
| 27 | Crazy Domains | $50.00 | $51.49 | $50.00 | $255.96 | $513.41 | Visit |
| 28 | 101domain | $52.67 | $67.17 | $52.67 | $321.35 | $657.20 | Visit |
| 29 | Moniker | $55.90 | $62.75 | $60.90 | $306.90 | $620.65 | Visit |
| 30 | EuroDNS | $62.48 | $62.48 | $62.48 | $312.40 | $624.80 | Visit |
| 31 | 123 Reg | $461.98 | $461.98 | $461.98 | $2309.90 | $4619.80 | Visit |
| 32 | OVHcloud | $500.29 | $543.99 | $499.99 | $2676.25 | $5396.20 | Visit |
| 33 | UK2 | $528.25 | $528.25 | $528.25 | $2641.25 | $5282.50 | Visit |
| 34 | Regtons | $577.07 | $577.07 | $577.07 | $2885.35 | $5770.70 | Visit |
| 35 | OnlyDomains | $628.99 | $719.99 | $719.99 | $3508.95 | $7108.90 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
The Lexicon of Opulence
While most new gTLDs went broad — think .business or .cafe — .luxury went narrow and high-end. Its sponsor, Luxury Partners LLC, bet on a single word that carries connotations of premium cars, bespoke travel, haute couture, and fine dining. This is not a generic descriptor; it's a brand signal. Registering a .luxury domain is an explicit statement of intent, unlike catch-all extensions that serve any venture. The registry's own website (join.luxury) leans into that exclusivity, positioning the extension as a gateway for purveyors of high-end goods and services. A domain like vintage-watches.luxury tells a richer story than the same name under a generic TLD, because the extension itself is part of the brand pitch.
A New gTLD from the 2012 Gold Rush
The delegation date of January 9, 2014 places .luxury in the second wave of the 2012 New gTLD Program, ICANN's historic expansion that opened the domain space beyond .com and a handful of others. That program spawned thousands of new suffixes, and .luxury was among the early niche plays. Unlike brand TLDs — owned by single corporations like .google or .bmw — .luxury is an open registry, albeit with a positioning that naturally limits its audience. Being part of that initial delegated batch gave it a head start over later extensions, but it still competes in a crowded field where many niche gTLDs have struggled to gain traction. Its survival as a viable namespace says something about the enduring appeal of aspirational branding.
Pricing: Cheap to Enter, Dear to Stay
The pricing spread for .luxury is extreme — the cheapest registrar (Squarespace) lists it at a fraction of the cost of the most expensive, with 35 registrars offering it. That kind of volatility is typical of speculative gTLDs, where registries experiment with pricing to attract early adopters. The low entry fee is a lure; the upper-tier pricing suggests some registrars are betting on scarcity and perceived value. For a buyer, the lesson is to shop around — the difference between the cheapest and most expensive could be an order of magnitude. But this also means that unlike .com, where pricing is relatively uniform, .luxury's value is whatever a registrar thinks it can get. The extension's premium connotations may justify the high end for some names, but the cheap end makes it easy for hobbyists to claim a slice of the good life.
Other Niche gTLDs: The Company It Keeps
In the pantheon of new gTLDs, .luxury sits alongside other interest-specific extensions like .band, .coach, and .church. What they share is an audience that knows exactly what it wants: a domain that describes a passion, profession, or lifestyle. But .luxury is distinct in that its label is inherently exclusionary — not everyone can credibly claim luxury, whereas anyone can start a band or coach a team. That exclusivity is both a strength and a limitation. It means less competition for great names, but also a smaller pool of potential registrants. For those in the luxury trade — yacht brokers, private-jet charters, high-end real estate — .luxury can be a powerful shorthand, but it's not a volume play. It's a statement piece in the domain world, as much about what it says as about what it does.