.guru Domain Names
43 registrars compared — cheapest from $1.99 at Sav
Delegated in October 2013 as part of ICANN's first new gTLD round, .guru invites anyone with expertise to claim a title that sounds both modest and masterful.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $1.99 | $38.68 | $38.68 | $156.71 | $350.11 | Visit |
| 2 | Spaceship | $2.27 | $38.50 | $38.50 | $156.27 | $348.77 | Visit |
| 3 | Dynadot | $2.50 | $39.81 | $39.81 | $161.74 | $360.79 | Visit |
| 4 | INWX | $2.52 | $67.80 | $67.80 | $273.72 | $612.72 | Visit |
| 5 | Porkbun | $2.57 | $38.62 | $38.62 | $157.05 | $350.15 | Visit |
| 6 | Namecheap | $2.98 | $61.48 | $50.48 | $248.90 | $556.30 | Visit |
| 7 | Regery | $2.99 | $39.99 | $39.99 | $162.95 | $362.90 | Visit |
| 8 | Hostinger | $3.19 | $50.19 | $3.19 | $203.95 | $454.90 | Visit |
| 9 | Truehost | $3.45 | $55.11 | $43.16 | $223.89 | $499.44 | Visit |
| 10 | NameSilo | $3.49 | $42.99 | $38.99 | $175.45 | $390.40 | Visit |
| 11 | EuroDNS | $3.66 | $69.48 | $69.48 | $281.58 | $628.98 | Visit |
| 12 | Above.com | $3.74 | $36.52 | $36.52 | $149.82 | $332.42 | Visit |
| 13 | Cosmotown | $3.95 | $36.03 | $36.03 | $148.07 | $328.22 | Visit |
| 14 | Name.com | $3.99 | $64.99 | $64.99 | $263.95 | $588.90 | Visit |
| 15 | OVHcloud | $4.03 | $41.49 | $40.59 | $169.99 | $377.44 | Visit |
| 16 | Crazy Domains | $4.19 | $41.99 | $41.99 | $172.15 | $382.10 | Visit |
| 17 | GoDaddy | $4.19 | $74.19 | $74.19 | $300.95 | $671.90 | Visit |
| 18 | Blacknight | $4.42 | $54.93 | $54.93 | $224.14 | $498.79 | Visit |
| 19 | All Domains | $4.44 | $51.06 | $51.06 | $208.68 | $463.98 | Visit |
| 20 | Directnic | $5.99 | $56.99 | $56.99 | $233.95 | $518.90 | Visit |
| 21 | Netim | $7.00 | $52.50 | $36.00 | $217.00 | $479.50 | Visit |
| 22 | Gname | $8.99 | $48.99 | $48.99 | $204.95 | $449.90 | Visit |
| 23 | eDomains | $32.40 | $32.40 | $32.40 | $162.00 | $324.00 | Visit |
| 24 | Cloudflare | $33.20 | $33.20 | $33.20 | $166.00 | $332.00 | Visit |
| 25 | Infomaniak | $34.68 | $34.68 | $34.68 | $173.40 | $346.80 | Visit |
| 26 | NameBright | $36.00 | $36.00 | $36.00 | $180.00 | $360.00 | Visit |
| 27 | Marcaria | $39.00 | $39.00 | $39.00 | $195.00 | $390.00 | Visit |
| 28 | Bluehost | $39.99 | $53.99 | $39.99 | $255.95 | $525.90 | Visit |
| 29 | Hello.co | $39.99 | $39.99 | $39.99 | $199.95 | $399.90 | Visit |
| 30 | Gandi | $40.30 | $87.98 | $40.30 | $392.22 | $832.12 | Visit |
| 31 | Epik | $41.95 | $41.95 | $41.95 | $209.75 | $419.50 | Visit |
| 32 | UK2 | $42.75 | $42.75 | $39.99 | $213.75 | $427.50 | Visit |
| 33 | DreamHost | $44.95 | $44.95 | $44.95 | $224.75 | $449.50 | Visit |
| 34 | MrDomain | $47.67 | $47.67 | $47.67 | $238.35 | $476.70 | Visit |
| 35 | 123 Reg | $48.82 | $48.82 | $48.82 | $244.10 | $488.20 | Visit |
| 36 | OnlyDomains | $49.49 | $56.99 | $56.99 | $277.45 | $562.40 | Visit |
| 37 | Regtons | $49.99 | $49.99 | $49.99 | $249.95 | $499.90 | Visit |
| 38 | Internet.bs | $50.95 | $50.95 | $43.70 | $254.75 | $509.50 | Visit |
| 39 | Squarespace | $55.00 | $55.00 | $55.00 | $275.00 | $550.00 | Visit |
| 40 | 101domain | $56.67 | $65.67 | $56.67 | $319.35 | $647.70 | Visit |
| 41 | IONOS | $61.00 | $61.00 | $61.00 | $305.00 | $610.00 | Visit |
| 42 | Hover | $62.19 | $62.19 | $62.19 | $310.95 | $621.90 | Visit |
| 43 | Moniker | $65.56 | $74.42 | $65.56 | $363.24 | $735.34 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
The 2013 Land Rush and the Rise of the 'Guru'
When Binky Moon, LLC won the rights to .guru, it was part of the 2012 new gTLD program that shattered the .com monopoly. The name itself is a loanword from Sanskrit, meaning teacher or guide, but in modern usage it carries a whiff of Silicon Valley bravado. Delegated on October 31, 2013, .guru was one of the earliest generic strings to go live, and its intended use — "general expertise" — was broad enough to attract everyone from yoga instructors to IT consultants. The timing mattered: this was the first wave where a niche audience could snag a descriptive, memorable domain without paying aftermarket prices. The .guru Wikipedia entry captures that launch energy, noting the string's immediate appeal among professionals eager to brand themselves as authorities.
Who Exactly Is a Guru? The String's Loose Semantics
Unlike .lawyer or .doctor, .guru never carried a regulatory gatekeeper. Any registrant can claim the label, provided they pay the fee. That openness is both its charm and its weakness. The word itself is subjective — a "marketing guru" may be self-appointed, while a "spiritual guru" might have decades of lineage. The absence of verification means .guru lives on trust and personal branding rather than institutional authority. This is a deliberate contrast to restricted gTLDs from the same era, and it explains why the domain has found homes in coaching, consulting, and creative fields where expertise is demonstrated through work rather than credentials. The result is a suffix that signals confidence, sometimes earned, sometimes aspirational.
Technical Modernity: DNSSEC and IDN Support Out of the Gate
From day one, .guru shipped with modern infrastructure. It supports DNSSEC, the cryptographic protocol that helps prevent DNS spoofing, bringing a layer of security that older gTLDs adopted only later. It also allows Internationalized Domain Names (IDN), meaning registrants can use characters beyond basic ASCII — crucial for a term that carries meaning in Hindi, Nepali, and other languages that use non-Latin scripts. This was not a given in the 2012 round; many new gTLDs launched without both features, treating them as afterthoughts. .guru's early embrace of these standards reflects the registry's broader technical approach, and it makes the domain viable for a genuinely global audience, not just English speakers.
The Identity Digital Family: Where .guru Fits Among Niches
Binky Moon is a holding under the larger Identity Digital umbrella, which operates a constellation of niche gTLDs. .guru sits alongside .business, .cafe, .church, .coach, and .codes — each targeting a distinct slant on professionalism and community. Where .coach is for fitness and life coaching, .guru casts a wider net. Where .church is faith-specific, .guru remains secular. This portfolio approach lets the registry bundle services and cross-sell, but for registrants it means that choosing .guru is as much about aligning with a lifestyle brand as picking a technical namespace. The proliferation of niche TLDs from the same registry created a new dynamic: instead of one catch-all dot-com, your domain suffix now declares your tribe.
Pricing Apart: A Budget String With Wide Spread
The market for .guru is defined by an extreme price spread. At the low end, [Sav](Sav) offers registrations at $1.99, undercutting the average $24.63 by a wide margin — the cheapest is roughly a tenth of the costliest. Renewals follow the same pattern: $38.68 at the budget end, while premium registrars charge $65.56. That gap signals a TLD still finding its equilibrium. For registrants, the lesson is to shop around; the string's utility is identical regardless of registrar, yet the cost can vary from pocket change to a splurge. This kind of spread is typical of newer gTLDs where no single player has established pricing dominance, and it rewards those willing to switch.