.fail Domain Names
41 registrars compared — cheapest from $7.49 at Sav
Delegated in 2014, .fail is a gTLD that turns a negative word into a quirky branding opportunity, run by Binky Moon, LLC.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $7.49 | $34.52 | $34.52 | $145.57 | $318.17 | Visit |
| 2 | Dynadot | $8.24 | $35.53 | $35.53 | $150.36 | $328.01 | Visit |
| 3 | Porkbun | $8.24 | $34.50 | $34.50 | $146.24 | $318.74 | Visit |
| 4 | Regery | $8.69 | $35.99 | $35.99 | $152.65 | $332.60 | Visit |
| 5 | INWX | $9.08 | $58.80 | $58.80 | $244.28 | $538.28 | Visit |
| 6 | Truehost | $12.10 | $49.91 | $39.26 | $211.74 | $461.29 | Visit |
| 7 | EuroDNS | $13.90 | $65.71 | $65.71 | $276.74 | $605.29 | Visit |
| 8 | Name.com | $14.99 | $54.99 | $54.99 | $234.95 | $509.90 | Visit |
| 9 | eDomains | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 10 | Cloudflare | $30.20 | $30.20 | $30.20 | $151.00 | $302.00 | Visit |
| 11 | OVHcloud | $30.99 | $36.09 | $35.69 | $175.35 | $355.80 | Visit |
| 12 | NameBright | $33.00 | $33.00 | $33.00 | $165.00 | $330.00 | Visit |
| 13 | Above.com | $33.22 | $33.22 | $33.22 | $166.10 | $332.20 | Visit |
| 14 | Spaceship | $34.36 | $34.36 | $34.36 | $171.80 | $343.60 | Visit |
| 15 | Hello.co | $34.99 | $34.99 | $34.99 | $174.95 | $349.90 | Visit |
| 16 | Crazy Domains | $36.59 | $37.69 | $36.59 | $187.35 | $375.80 | Visit |
| 17 | Epik | $37.95 | $37.95 | $37.95 | $189.75 | $379.50 | Visit |
| 18 | NameSilo | $37.99 | $38.99 | $34.99 | $193.95 | $388.90 | Visit |
| 19 | Regtons | $38.50 | $38.50 | $38.50 | $192.50 | $385.00 | Visit |
| 20 | UK2 | $39.58 | $39.58 | $48.99 | $197.90 | $395.80 | Visit |
| 21 | DreamHost | $39.99 | $39.99 | $39.99 | $199.95 | $399.90 | Visit |
| 22 | Cosmotown | $40.17 | $48.17 | $40.17 | $232.85 | $473.70 | Visit |
| 23 | Internet.bs | $40.91 | $46.27 | $44.87 | $225.99 | $457.34 | Visit |
| 24 | Infomaniak | $43.17 | $43.17 | $43.17 | $215.85 | $431.70 | Visit |
| 25 | MrDomain | $43.23 | $43.23 | $43.23 | $216.15 | $432.30 | Visit |
| 26 | 123 Reg | $43.54 | $43.54 | $43.54 | $217.70 | $435.40 | Visit |
| 27 | Marcaria | $45.00 | $45.00 | $45.00 | $225.00 | $450.00 | Visit |
| 28 | Namecheap | $45.48 | $56.48 | $45.48 | $271.40 | $553.80 | Visit |
| 29 | Gname | $45.99 | $45.99 | $45.99 | $229.95 | $459.90 | Visit |
| 30 | Gandi | $47.90 | $87.98 | $40.59 | $399.82 | $839.72 | Visit |
| 31 | Blacknight | $48.82 | $48.82 | $48.82 | $244.10 | $488.20 | Visit |
| 32 | Netim | $50.00 | $50.00 | $33.00 | $250.00 | $500.00 | Visit |
| 33 | Directnic | $51.99 | $51.99 | $51.99 | $259.95 | $519.90 | Visit |
| 34 | All Domains | $52.17 | $54.39 | $54.39 | $269.73 | $541.68 | Visit |
| 35 | 101domain | $53.17 | $64.17 | $53.17 | $309.85 | $630.70 | Visit |
| 36 | Moniker | $54.11 | $61.18 | $59.39 | $298.83 | $604.73 | Visit |
| 37 | Squarespace | $55.00 | $55.00 | $55.00 | $275.00 | $550.00 | Visit |
| 38 | Hover | $55.19 | $55.19 | $55.19 | $275.95 | $551.90 | Visit |
| 39 | IONOS | $56.00 | $56.00 | $56.00 | $280.00 | $560.00 | Visit |
| 40 | OnlyDomains | $59.49 | $67.49 | $67.49 | $329.45 | $666.90 | Visit |
| 41 | GoDaddy | $66.19 | $66.19 | $66.19 | $330.95 | $661.90 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
Embracing the Negative for Branding
Most domains sell aspiration: .success, .best, .win. .fail flips that script, offering a vocabulary for humor, self-deprecation, and playful critique. It's a niche for projects that don't take themselves too seriously — think fail blogs, product-announcement countdowns, or a developer's side project documenting all the ways code can break. For a brand or individual, owning a .fail can signal confidence: 'we can laugh at ourselves.' Even better, it's a memorable way to capture a domain hack. A defunct product or a startup's post-mortem could feel right at home under .fail, making the negative explicit rather than something to hide.
Parented by Identity Digital's Portfolio
Binky Moon, LLC, the registry behind .fail, is a subsidiary of Identity Digital, a major registry operator in the new gTLD program. This connection ties .fail into a vast portfolio of niche extensions — everything from .life to .media. The corporate backing means registrants get a stable, professionally managed namespace, with the infrastructure and support of a large registry provider. For a TLD whose name invites experiments, that behind-the-scenes solidity is a useful counterweight.
The 2012 New gTLD Wave's Quirky Side
.fail was delegated in the 2012 new gTLD round, a period when ICANN expanded the internet's naming system beyond the classic .com, .net, and .org. That round produced thousands of new extensions, and .fail is one of its most distinctive outputs. Its delegation date of April 17, 2014 places it in the early wave of this expansion, when the industry was experimenting with abstract and emotional words. While some new gTLDs chased generic search terms, .fail aimed for a conversational, almost meme-worthy tone. It also is a rare example of a string that is pure negativity — a bet that distinctiveness beats conventional description.
Pricing and Positioning in the Entertainment Cluster
Pricing for .fail falls into the mid-range category, neither the cheapest nor the most expensive of the entertainment-adjacent TLDs. It's not a budget extension, but it's accessible enough for individuals and side projects. At 41 registrars, you can shop around, with Sav offering the most competitive entry price at $7.49 (renewals averaging $37.50). This spread is typical for a niche gTLD, and it reflects the lack of relentless price competition that .com enjoys. For buyers, the premium over budget TLDs is the cost of getting a word that carries its own editorial punch.
Where Does .fail Fit Next to .games and .game?
In the entertainment cluster, .fail's neighbors are .games, .game, .casino, .bingo, and .lotto. But .fail isn't a gaming venue; it's a reaction to them. A gaming site might be .games, but the site that reviews bad games or celebrates glitches could be .fail. It's less about a category and more about an attitude. While .casino and .bingo are descriptive of the activity, .fail describes an outcome. That distinction makes .fail a potential complement rather than a competitor — a place to send users when things go wrong, or a tongue-in-cheek home for humor and parody.