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.boutique Domain Names

43 registrars compared — cheapest from $1.99 at Sav

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Boutique domains promise the intimacy and curation of a specialty shop in a string, yet the registry behind them is a tech giant's arm—a mismatch that mirrors the gTLD expansion's ambitions.

#RegistrarRegistrationRenewalTransfer5-Year Cost10-Year Cost
1Sav Cheapest$1.99$29.32$29.32$119.27$265.87Visit
2Spaceship$2.27$29.18$28.42$118.99$264.89Visit
3Dynadot$2.50$30.18$30.18$123.22$274.12Visit
4INWX$2.52$54.00$54.00$218.52$488.52Visit
5Porkbun$2.57$29.35$29.35$119.97$266.72Visit
6Namecheap$2.98$46.98$35.98$190.90$425.80Visit
7Regery$2.99$29.99$29.99$122.95$272.90Visit
8Truehost$3.07$42.11$32.76$171.51$382.06Visit
9Hostinger$3.19$38.19$3.19$155.95$346.90Visit
10EuroDNS$3.66$57.09$57.09$232.02$517.47Visit
11Name.com$3.99$54.99$54.99$223.95$498.90Visit
12GoDaddy$4.19$56.19$56.19$228.95$509.90Visit
13Above.com$4.84$31.02$31.02$128.92$284.02Visit
14NameSilo$4.99$32.99$26.99$136.95$301.90Visit
15Cosmotown$5.02$27.47$27.47$114.90$252.25Visit
16OVHcloud$5.19$35.69$35.09$147.95$326.40Visit
17Blacknight$5.53$41.61$41.61$171.97$380.02Visit
18All Domains$5.55$41.07$41.07$169.83$375.18Visit
19Directnic$7.99$43.99$43.99$183.95$403.90Visit
20Netim$9.50$43.00$28.00$181.50$396.50Visit
21Gname$9.99$38.99$38.99$165.95$360.90Visit
22NameBright$25.00$25.00$25.00$125.00$250.00Visit
23Cloudflare$25.20$25.20$25.20$126.00$252.00Visit
24eDomains$27.60$27.60$27.60$138.00$276.00Visit
25Infomaniak$29.58$29.58$29.58$147.90$295.80Visit
26DreamHost$29.95$29.95$29.95$149.75$299.50Visit
27Epik$32.95$32.95$32.95$164.75$329.50Visit
28Hello.co$34.99$34.99$34.99$174.95$349.90Visit
29Internet.bs$35.39$40.26$35.39$196.43$397.73Visit
30Crazy Domains$35.99$35.99$35.99$179.95$359.90Visit
31MrDomain$36.57$36.57$36.57$182.85$365.70Visit
32Marcaria$37.00$37.00$37.00$185.00$370.00Visit
33UK2$37.47$37.47$53.49$187.35$374.70Visit
34Bluehost$39.99$42.99$39.99$211.95$426.90Visit
35Regtons$42.00$42.00$42.00$210.00$420.00Visit
36123 Reg$43.54$43.54$43.54$217.70$435.40Visit
37Gandi$44.05$95.98$37.32$427.97$907.87Visit
38101domain$45.17$52.17$45.17$253.85$514.70Visit
39IONOS$46.00$46.00$46.00$230.00$460.00Visit
40Hover$47.19$47.19$47.19$235.95$471.90Visit
41Squarespace$50.00$50.00$50.00$250.00$500.00Visit
42Moniker$51.41$52.96$51.41$263.25$528.05Visit
43OnlyDomains$55.49$62.49$62.49$305.45$617.90Visit

Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.

Delegated in the 2012 New gTLD Program's Rush

When Binky Moon, LLC, the operating arm of the tech company behind Identity Digital, secured .boutique on January 16, 2014, it was part of ICANN's historic new gTLD expansion. The 2012 round unleashed over a thousand new top-level domains, reported in the program's delegated strings list. Among commerce-oriented extensions like .shop and .store, .boutique chose a narrower niche, promising a 'curated' online experience.

Binky Moon's Parent: A Registry Behind the Curtain

The sponsor is Binky Moon, LLC, a name that sounds like a cozy cottage brand. In reality, its parent company is a giant in domain infrastructure, operating dozens of generic TLDs. Their registry platform supports the technical backend, but the branding leans on the whimsy. This duality—small-sounding sponsor, large corporate parent—shapes .boutique's identity: a mass-produced niche, if that's possible.

Pricing Paradox: Cheap to Register, Not So Cheap to Renew?

The spread between the least and most expensive registrars is drastic: the cheapest (Sav) offers it for a fraction of the priciest, placing .boutique in the budget category by entry cost. But renewal rates at 43 registrars vary widely, and the most expensive can be ten times the cheapest—a typical pattern for niche gTLDs. Buyers should check not just the first-year price but the renewal and the fine print, as some registries attract with low initial offers.

The Understated Commerce Sibling

In the crowded field of commerce TLDs, .boutique positions itself as more exclusive than .shop or .store, hinting at vintage finds or handpicked goods. It shares the stage with .shopping, .market, and .sale, but lacks the explicit transactional urgency of a 'sale' or the generic utility of 'store.' For a fashion curator or an artisan, the name itself does the branding work—implying taste before a visitor even clicks.

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