.sale Domain Names
42 registrars compared — cheapest from $2.99 at Sav
When Dog Beach, LLC delegated .sale in 2014, it joined the first wave of new gTLDs aimed squarely at the retail digital storefront—yet its story is less about the word itself and more about how a generic term gets carved up among competing extensions.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $2.99 | $35.56 | $35.56 | $145.23 | $323.03 | Visit |
| 2 | Dynadot | $3.50 | $36.60 | $36.60 | $149.90 | $332.90 | Visit |
| 3 | Porkbun | $3.60 | $35.53 | $35.53 | $145.72 | $323.37 | Visit |
| 4 | Regery | $3.99 | $36.99 | $36.99 | $151.95 | $336.90 | Visit |
| 5 | INWX | $4.03 | $62.40 | $62.40 | $253.63 | $565.63 | Visit |
| 6 | Hostinger | $4.19 | $45.19 | $4.19 | $184.95 | $410.90 | Visit |
| 7 | Spaceship | $5.38 | $35.39 | $35.39 | $146.94 | $323.89 | Visit |
| 8 | EuroDNS | $5.49 | $64.09 | $64.09 | $261.85 | $582.30 | Visit |
| 9 | Truehost | $5.49 | $49.91 | $39.26 | $205.13 | $454.68 | Visit |
| 10 | Above.com | $5.94 | $33.22 | $33.22 | $138.82 | $304.92 | Visit |
| 11 | Namecheap | $5.98 | $55.48 | $46.48 | $227.90 | $505.30 | Visit |
| 12 | Name.com | $5.99 | $59.99 | $59.99 | $245.95 | $545.90 | Visit |
| 13 | Cosmotown | $6.08 | $32.82 | $32.82 | $137.36 | $301.46 | Visit |
| 14 | OVHcloud | $6.35 | $38.59 | $37.89 | $160.71 | $353.66 | Visit |
| 15 | NameSilo | $6.49 | $38.99 | $34.99 | $162.45 | $357.40 | Visit |
| 16 | Blacknight | $6.64 | $50.49 | $50.49 | $208.60 | $461.05 | Visit |
| 17 | All Domains | $6.66 | $46.62 | $46.62 | $193.14 | $426.24 | Visit |
| 18 | Crazy Domains | $7.39 | $38.99 | $38.99 | $163.35 | $358.30 | Visit |
| 19 | Directnic | $9.99 | $52.99 | $52.99 | $221.95 | $486.90 | Visit |
| 20 | Gname | $10.99 | $47.99 | $47.99 | $202.95 | $442.90 | Visit |
| 21 | Netim | $11.50 | $50.00 | $33.00 | $211.50 | $461.50 | Visit |
| 22 | eDomains | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 23 | Cloudflare | $30.20 | $30.20 | $30.20 | $151.00 | $302.00 | Visit |
| 24 | Infomaniak | $32.13 | $32.13 | $32.13 | $160.65 | $321.30 | Visit |
| 25 | NameBright | $33.00 | $33.00 | $33.00 | $165.00 | $330.00 | Visit |
| 26 | UK2 | $34.96 | $34.96 | $34.96 | $174.80 | $349.60 | Visit |
| 27 | Hello.co | $34.99 | $34.99 | $34.99 | $174.95 | $349.90 | Visit |
| 28 | Marcaria | $37.00 | $37.00 | $37.00 | $185.00 | $370.00 | Visit |
| 29 | Epik | $38.95 | $38.95 | $38.95 | $194.75 | $389.50 | Visit |
| 30 | 123 Reg | $43.54 | $43.54 | $43.54 | $217.70 | $435.40 | Visit |
| 31 | Gandi | $44.05 | $95.98 | $37.32 | $427.97 | $907.87 | Visit |
| 32 | MrDomain | $44.34 | $44.34 | $44.34 | $221.70 | $443.40 | Visit |
| 33 | Internet.bs | $46.77 | $46.77 | $39.27 | $233.85 | $467.70 | Visit |
| 34 | Regtons | $46.99 | $46.99 | $46.99 | $234.95 | $469.90 | Visit |
| 35 | Alibaba Cloud | $49.00 | $49.00 | $49.00 | $245.00 | $490.00 | Visit |
| 36 | 101domain | $53.67 | $62.67 | $53.67 | $304.35 | $617.70 | Visit |
| 37 | Squarespace | $55.00 | $55.00 | $55.00 | $275.00 | $550.00 | Visit |
| 38 | IONOS | $56.00 | $56.00 | $56.00 | $280.00 | $560.00 | Visit |
| 39 | Hover | $57.19 | $57.19 | $57.19 | $285.95 | $571.90 | Visit |
| 40 | OnlyDomains | $61.99 | $69.99 | $69.99 | $341.95 | $691.90 | Visit |
| 41 | Moniker | $66.36 | $73.81 | $66.36 | $361.60 | $730.65 | Visit |
| 42 | GoDaddy | $68.19 | $68.19 | $68.19 | $340.95 | $681.90 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
A Name That Says It All, If You Can Get It
The .sale extension was delegated on 2014-12-17 as part of ICANN's 2012 new gTLD round. Dog Beach, LLC—a subsidiary of Identity Digital (the registry's operator)—won the rights to this generic term. A .sale domain works on two levels: as a straightforward label for discounts and clearances, and as a clever suffix for phrases like 'everything.sale' or 'lastchance.sale.' The word's double meaning invites puns and urgency, but that also means the exact match for your business name might already be taken. The registry doesn't hold back premium names, so securing a short, brandable .sale often costs more than the base registration price.
The Crowded Shelf of Retail TLDs
.sale enters a market already stuffed with commerce-focused TLDs: .shop, .store, .shopping, .market, and .deals all chase the same retailers. Compared to those, .sale has a sharper, time-sensitive connotation—a sale is an event, not a permanent storefront. But that also limits its use: few brands want a permanent domain that screams 'discount.' That makes .sale more attractive to flash-sale sites, outlet stores, or seasonal campaigns than to a luxury label. The registry's operator, Identity Digital, manages dozens of other TLDs, but .sale remains one of the few whose name directly broadcasts a commercial pitch.
How Prices Reveal the TLD's Ambition
The registrar marketplace prices .sale with an extreme spread: the cheapest registrar charges roughly a tenth of the most expensive. That gap signals a TLD still finding its footing. Budget registrars like Sav list it near the bottom of their catalogs, hoping volume beats margin. Premium-leaning registrars attach higher fees to keep perceived value high. This split is typical of a new gTLD with generic appeal but no dominant registrar partner. For a buyer, shopping around pays off—literally. 42 registrars carry .sale, so comparing renewal costs matters more than the initial registration fee, which some bundlers discount heavily in year one.
Not a Brand, Just a Word
Unlike many new gTLDs that are locked behind trademark owners, .sale is not a brand TLD. It's an open, generic extension available to anyone. That's a relief for small businesses, but it also means no global brand is anchoring the namespace with consumer awareness. The word 'sale' is so common that the TLD competes against memory and habit—typing 'clearance.sale' isn't intuitive yet. The registry's challenge isn't technical; it's linguistic: making people finish a web address with .sale instead of .com.