.best Domain Names
37 registrars compared — cheapest from $1.60 at Dynadot
Delegated in 2014 as part of ICANN's new gTLD program, .best is a generic top-level domain that has found its niche in the competitive landscape of superlative-driven branding.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Dynadot Cheapest | $1.60 | $18.20 | $18.20 | $74.40 | $165.40 | Visit |
| 2 | Spaceship | $1.68 | $18.88 | $18.88 | $77.20 | $171.60 | Visit |
| 3 | Porkbun | $1.73 | $18.69 | $18.69 | $76.49 | $169.94 | Visit |
| 4 | Truehost | $1.93 | $29.11 | $25.03 | $118.37 | $263.92 | Visit |
| 5 | Sav | $1.99 | $21.91 | $21.91 | $89.63 | $199.18 | Visit |
| 6 | NameSilo | $2.35 | $22.99 | $18.25 | $94.31 | $209.26 | Visit |
| 7 | Netim | $2.50 | $30.50 | $21.00 | $124.50 | $277.00 | Visit |
| 8 | Infomaniak | $17.09 | $17.09 | $17.09 | $85.45 | $170.90 | Visit |
| 9 | eDomains | $18.00 | $18.00 | $18.00 | $90.00 | $180.00 | Visit |
| 10 | Above.com | $19.58 | $19.58 | $19.58 | $97.90 | $195.80 | Visit |
| 11 | Cosmotown | $19.88 | $19.88 | $19.88 | $99.40 | $198.80 | Visit |
| 12 | Regery | $19.99 | $19.99 | $19.99 | $99.95 | $199.90 | Visit |
| 13 | OVHcloud | $20.21 | $21.39 | $87.99 | $105.77 | $212.72 | Visit |
| 14 | Epik | $20.95 | $20.95 | $20.95 | $104.75 | $209.50 | Visit |
| 15 | Internet.bs | $21.99 | $24.75 | $23.99 | $120.99 | $244.74 | Visit |
| 16 | Regtons | $22.00 | $22.00 | $22.00 | $110.00 | $220.00 | Visit |
| 17 | MrDomain | $23.25 | $23.25 | $23.25 | $116.25 | $232.50 | Visit |
| 18 | All Domains | $23.31 | $26.08 | $26.08 | $127.63 | $258.03 | Visit |
| 19 | Directnic | $24.99 | $24.99 | $24.99 | $124.95 | $249.90 | Visit |
| 20 | Hello.co | $24.99 | $24.99 | $24.99 | $124.95 | $249.90 | Visit |
| 21 | Marcaria | $25.00 | $25.00 | $25.00 | $125.00 | $250.00 | Visit |
| 22 | Gname | $25.99 | $25.99 | $25.99 | $129.95 | $259.90 | Visit |
| 23 | Gandi | $28.86 | $40.00 | $24.45 | $188.86 | $388.86 | Visit |
| 24 | Moniker | $29.99 | $30.89 | $29.99 | $153.55 | $308.00 | Visit |
| 25 | Name.com | $29.99 | $29.99 | $29.99 | $149.95 | $299.90 | Visit |
| 26 | IONOS | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 27 | Squarespace | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 28 | 101domain | $31.17 | $36.67 | $31.17 | $177.85 | $361.20 | Visit |
| 29 | GoDaddy | $34.19 | $34.19 | $34.19 | $170.95 | $341.90 | Visit |
| 30 | INWX | $34.80 | $34.80 | $34.80 | $174.00 | $348.00 | Visit |
| 31 | EuroDNS | $35.55 | $35.55 | $35.55 | $177.75 | $355.50 | Visit |
| 32 | Crazy Domains | $87.95 | $90.59 | $87.95 | $450.31 | $903.26 | Visit |
| 33 | Hover | $95.19 | $95.19 | $95.19 | $475.95 | $951.90 | Visit |
| 34 | DreamHost | $99.99 | $99.99 | $99.99 | $499.95 | $999.90 | Visit |
| 35 | 123 Reg | $131.98 | $131.98 | $131.98 | $659.90 | $1319.80 | Visit |
| 36 | OnlyDomains | $151.99 | $156.99 | $156.99 | $779.95 | $1564.90 | Visit |
| 37 | UK2 | $152.00 | $152.00 | $152.00 | $760.00 | $1520.00 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
A Superlative in the New gTLD Wave
When .best hit the root zone on 2014-02-20, it was one of hundreds of new generic TLDs launched in the 2012 application round. Unlike many of those, .best isn't tied to a specific industry or community—it's a generic descriptor that any business can hang its hat on. The registry, BestTLD Pty Ltd, runs the WHOIS server whois.nic.best, handling the administrative backend for what is essentially a tiny piece of linguistic real estate: the word 'best' itself.
Who's Actually Buying .best?
There's no official tally of .best registrations, but the pricing tells a story. With 37 registrars offering it and an extreme spread—the cheapest registrar) charges about a tenth of what the most expensive does—.best is clearly positioned as a budget-friendly option. That makes sense for a generic term that could appeal to a broad range of buyers: a local gym, a digital marketing agency, or a blogger all might fancy themselves 'the best' in their field. The superlative is catchy, and the low price lowers the barrier for experimentation.
Branding Beyond the Dot
.best's strongest card is its semantic punch. Unlike convoluted new TLDs that require explanation, .best is instantly understood—it's a claim of superiority. That makes it a natural fit for slogan-style domain names (think 'youarethe.best' or 'onlythe.best'), where the TLD completes the phrase. It also pairs well with other generic TLDs in the same row: .band, .business, .cafe, .church, and .coach all share that same succinct, descriptive energy, but none of them makes a promise quite like .best does.
The Limits of Being 'Best'
For all its appeal, .best carries a caveat: the name itself invites skepticism. A site on .best is making a bold claim, and if your product doesn't deliver, the irony can cut deep. That's a risk some brands might prefer to avoid, opting for more neutral ground like .com or even a niche TLD that implies expertise rather than outright superiority. Still, for businesses that can back it up—or for those using it in a playful, self-aware way—.best remains a distinctive and affordable choice, one that leverages language itself as the marketing hook.