.auction Domain Names
41 registrars compared — cheapest from $2.49 at Sav
Delegated in April 2014 as part of the new gTLD program, .auction was designed to serve the auction industry, but its real appeal lies in the domain hack potential.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $2.49 | $29.32 | $29.32 | $119.77 | $266.37 | Visit |
| 2 | Dynadot | $3.00 | $30.18 | $30.18 | $123.72 | $274.62 | Visit |
| 3 | INWX | $3.03 | $53.40 | $53.40 | $216.63 | $483.63 | Visit |
| 4 | Porkbun | $3.09 | $29.35 | $29.35 | $120.49 | $267.24 | Visit |
| 5 | Regery | $3.69 | $29.99 | $29.99 | $123.65 | $273.60 | Visit |
| 6 | Truehost | $4.25 | $47.31 | $36.66 | $193.49 | $430.04 | Visit |
| 7 | EuroDNS | $4.63 | $57.09 | $57.09 | $232.99 | $518.44 | Visit |
| 8 | Name.com | $4.99 | $52.99 | $52.99 | $216.95 | $481.90 | Visit |
| 9 | eDomains | $27.60 | $27.60 | $27.60 | $138.00 | $276.00 | Visit |
| 10 | Cloudflare | $28.20 | $28.20 | $28.20 | $141.00 | $282.00 | Visit |
| 11 | Spaceship | $29.18 | $29.18 | $29.18 | $145.90 | $291.80 | Visit |
| 12 | OVHcloud | $30.49 | $35.69 | $35.09 | $173.25 | $351.70 | Visit |
| 13 | NameBright | $31.00 | $31.00 | $31.00 | $155.00 | $310.00 | Visit |
| 14 | Above.com | $31.02 | $31.02 | $31.02 | $155.10 | $310.20 | Visit |
| 15 | Blacknight | $32.17 | $32.17 | $32.17 | $160.85 | $321.70 | Visit |
| 16 | Regtons | $32.50 | $32.50 | $32.50 | $162.50 | $325.00 | Visit |
| 17 | Epik | $32.95 | $32.95 | $32.95 | $164.75 | $329.50 | Visit |
| 18 | Hello.co | $34.99 | $34.99 | $34.99 | $174.95 | $349.90 | Visit |
| 19 | Internet.bs | $35.39 | $40.26 | $35.39 | $196.43 | $397.73 | Visit |
| 20 | MrDomain | $35.46 | $35.46 | $35.46 | $177.30 | $354.60 | Visit |
| 21 | Crazy Domains | $35.99 | $35.99 | $35.99 | $179.95 | $359.90 | Visit |
| 22 | NameSilo | $35.99 | $36.99 | $33.99 | $183.95 | $368.90 | Visit |
| 23 | UK2 | $37.47 | $37.47 | $53.49 | $187.35 | $374.70 | Visit |
| 24 | All Domains | $37.74 | $41.07 | $41.07 | $202.02 | $407.37 | Visit |
| 25 | Namecheap | $38.98 | $46.98 | $38.98 | $226.90 | $461.80 | Visit |
| 26 | Gname | $38.99 | $38.99 | $38.99 | $194.95 | $389.90 | Visit |
| 27 | DreamHost | $39.99 | $39.99 | $39.99 | $199.95 | $399.90 | Visit |
| 28 | Infomaniak | $40.11 | $40.11 | $40.11 | $200.55 | $401.10 | Visit |
| 29 | Cosmotown | $40.17 | $46.17 | $40.17 | $224.85 | $455.70 | Visit |
| 30 | Marcaria | $41.00 | $41.00 | $41.00 | $205.00 | $410.00 | Visit |
| 31 | 123 Reg | $43.54 | $43.54 | $43.54 | $217.70 | $435.40 | Visit |
| 32 | Gandi | $44.05 | $95.98 | $37.32 | $427.97 | $907.87 | Visit |
| 33 | 101domain | $45.17 | $52.17 | $45.17 | $253.85 | $514.70 | Visit |
| 34 | Directnic | $45.99 | $45.99 | $45.99 | $229.95 | $459.90 | Visit |
| 35 | Hover | $47.19 | $47.19 | $47.19 | $235.95 | $471.90 | Visit |
| 36 | Netim | $47.50 | $47.50 | $31.00 | $237.50 | $475.00 | Visit |
| 37 | IONOS | $53.00 | $53.00 | $53.00 | $265.00 | $530.00 | Visit |
| 38 | Moniker | $53.70 | $60.36 | $53.70 | $295.14 | $596.94 | Visit |
| 39 | Squarespace | $55.00 | $55.00 | $55.00 | $275.00 | $550.00 | Visit |
| 40 | OnlyDomains | $55.49 | $62.49 | $62.49 | $305.45 | $617.90 | Visit |
| 41 | GoDaddy | $56.19 | $56.19 | $56.19 | $280.95 | $561.90 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
The Domain Hack That Sells Itself
For a TLD whose name screams auctions, .auction's most creative use might be as a verb phrase: register a domain like 'everything.must.go.auction' and you've got a sentence. The delegation date of April 2014 came in the second wave of the new gTLD program, but unlike pure category plays, .auction lets registrants embed the call-to-action directly into their address. The auction house gets a descriptive name, while the savvy marketer gets a slogan.
Dog Beach, LLC and Identity Digital's Stewardship
The sponsor behind .auction is Dog Beach, LLC, a name that sounds like a side project but is actually part of the Identity Digital portfolio. Identity Digital's registry services manage the TLD's technical backend. Dog Beach, LLC holds a string of commercial TLDs, but .auction benefits from Identity Digital's infrastructure — a stable, professional operation that keeps the namespace running reliably.
A Budget-Conscious Namespace with a Wide Spread
The pricing landscape for .auction is dramatic: the cheapest registrar offers it for a fraction of what the most expensive charges — a spread of roughly tenfold. The average price sits in the budget-to-mid-range zone, but the gap between budget and premium registrars signals that .auction is still finding its footing. For a registrar like Sav, the TLD is an impulse buy; for others, it's a premium branding play. The wide spread suggests that registrants should shop around before committing.
Not a Brand TLD, but a Category King
Unlike many new gTLDs that were snapped up by corporations, .auction is not a brand TLD — it's an open registry. That means anyone can register, from the local estate sale organizer to the online bidding platform. The category's directness competes with other commerce-focused TLDs like .store and .sale, but while those emphasize retail, .auction zeroes in on the moment of bidding. It's a niche in the [commerce-retail cluster](), yet one with obvious applicability.