.army Domain Names
40 registrars compared — cheapest from $9.99 at Sav
Delegated on May 29, 2014, .army is a new generic top-level domain operated by Dog Beach, LLC under the 2012 New gTLD Program. It's not a brand TLD, but its name carries unmistakable institutional weight.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $9.99 | $34.52 | $34.52 | $148.07 | $320.67 | Visit |
| 2 | Porkbun | $10.81 | $34.50 | $34.50 | $148.81 | $321.31 | Visit |
| 3 | Dynadot | $10.92 | $35.53 | $35.53 | $153.04 | $330.69 | Visit |
| 4 | Regery | $10.99 | $35.99 | $35.99 | $154.95 | $334.90 | Visit |
| 5 | INWX | $12.10 | $61.20 | $61.20 | $256.90 | $562.90 | Visit |
| 6 | Hostinger | $12.19 | $45.19 | $12.19 | $192.95 | $418.90 | Visit |
| 7 | Cosmotown | $14.64 | $32.82 | $32.82 | $145.92 | $310.02 | Visit |
| 8 | Above.com | $14.74 | $36.52 | $36.52 | $160.82 | $343.42 | Visit |
| 9 | OVHcloud | $15.59 | $38.59 | $37.89 | $169.95 | $362.90 | Visit |
| 10 | Spaceship | $15.73 | $34.36 | $34.36 | $153.17 | $324.97 | Visit |
| 11 | Blacknight | $16.63 | $48.82 | $48.82 | $211.91 | $456.01 | Visit |
| 12 | Namecheap | $17.48 | $53.98 | $45.98 | $233.40 | $503.30 | Visit |
| 13 | NameSilo | $17.99 | $39.99 | $36.99 | $177.95 | $377.90 | Visit |
| 14 | EuroDNS | $18.53 | $63.55 | $63.55 | $272.73 | $590.48 | Visit |
| 15 | Truehost | $18.69 | $51.21 | $39.26 | $223.53 | $479.58 | Visit |
| 16 | Gname | $18.99 | $45.99 | $45.99 | $202.95 | $432.90 | Visit |
| 17 | Name.com | $19.99 | $54.99 | $54.99 | $239.95 | $514.90 | Visit |
| 18 | Netim | $20.50 | $50.00 | $33.00 | $220.50 | $470.50 | Visit |
| 19 | GoDaddy | $23.19 | $66.19 | $66.19 | $287.95 | $618.90 | Visit |
| 20 | Directnic | $25.99 | $51.99 | $51.99 | $233.95 | $493.90 | Visit |
| 21 | eDomains | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 22 | Infomaniak | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 23 | Cloudflare | $30.20 | $30.20 | $30.20 | $151.00 | $302.00 | Visit |
| 24 | NameBright | $33.00 | $33.00 | $33.00 | $165.00 | $330.00 | Visit |
| 25 | Hello.co | $34.99 | $34.99 | $34.99 | $174.95 | $349.90 | Visit |
| 26 | Epik | $37.95 | $37.95 | $37.95 | $189.75 | $379.50 | Visit |
| 27 | Crazy Domains | $39.49 | $39.49 | $39.49 | $197.45 | $394.90 | Visit |
| 28 | UK2 | $39.58 | $39.58 | $52.99 | $197.90 | $395.80 | Visit |
| 29 | DreamHost | $39.99 | $39.99 | $39.99 | $199.95 | $399.90 | Visit |
| 30 | Internet.bs | $40.87 | $42.11 | $40.87 | $209.31 | $419.86 | Visit |
| 31 | Marcaria | $41.00 | $41.00 | $41.00 | $205.00 | $410.00 | Visit |
| 32 | MrDomain | $43.23 | $43.23 | $43.23 | $216.15 | $432.30 | Visit |
| 33 | 123 Reg | $43.54 | $43.54 | $43.54 | $217.70 | $435.40 | Visit |
| 34 | Regtons | $45.10 | $45.10 | $45.10 | $225.50 | $451.00 | Visit |
| 35 | Gandi | $51.71 | $87.98 | $43.81 | $403.63 | $843.53 | Visit |
| 36 | 101domain | $53.67 | $64.17 | $53.67 | $310.35 | $631.20 | Visit |
| 37 | Moniker | $54.05 | $61.12 | $54.05 | $298.53 | $604.13 | Visit |
| 38 | IONOS | $56.00 | $56.00 | $56.00 | $280.00 | $560.00 | Visit |
| 39 | OnlyDomains | $59.99 | $67.99 | $67.99 | $331.95 | $671.90 | Visit |
| 40 | Squarespace | $60.00 | $60.00 | $60.00 | $300.00 | $600.00 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
A gTLD Born from the 2012 Program
The .army extension entered the root zone on May 29, 2014, as part of the 2012 New gTLD Program, a sweeping expansion that introduced hundreds of new top-level domains. Unlike legacy domains tied to countries or a single registry's history, .army is a generic TLD (gTLD) managed by Dog Beach, LLC, a company known for running a portfolio of domains under the Identity Digital umbrella. Its delegation round means it was applied for and granted through ICANN's competitive process, not inherited from a pre-internet era. That origin shapes everything about it: a clean slate, no legacy restrictions, and a name that immediately evokes service, discipline, and hierarchy.
Why 'Army' Resonates Beyond the Military
One might assume .army is exclusively for armed forces, but as a gTLD, it's open to anyone. The term carries cultural weight—think of 'armies' of volunteers, activists, or even fandoms. The registry, Dog Beach, LLC, doesn't enforce a military-connection rule, which makes the domain flexible for a surprising range of uses: a nonprofit rallying supporters, a fitness brand promising tough workouts, or a political campaign framing its base. The name sets a tone of strength and collective action, regardless of the registrant's actual affiliation. Because it's not a brand TLD, there's no corporate gatekeeper deciding what fits—registration is open and unrestricted.
A Registrar Spread That Skews Wide
The pricing landscape for .army shows a wide spread among the 40 registrars that offer it. At one end, budget-friendly options like Sav make the entry cost approachable, while at the other, premium services command a higher price. This range reflects the domain's dual nature: it's niche enough to demand a premium from specialized providers, yet mainstream enough to attract bargain hunters. The registration policies don't impose special technical requirements, so the price differences come down to registrar positioning. For buyers, the smart play is to shop around—standard renewal rates ($34.52) at the low end can make long-term ownership affordable, but premium registrars may bundle extras that justify their fees.
Sibling Domains in the Same Portfolio
Dog Beach, LLC operates more than just .army. Its stable includes .band, .ninja, .video, and .family, among others—each a distinctive, single-purpose name. This grouping matters because it signals a registry strategy: build a collection of evocative, visually strong words that work as domain hacks or direct brands. Unlike .com, which is a one-size-fits-all space, .army shares its registry infrastructure with these siblings, meaning behind-the-scenes management is consistent—same dispute policies, same technical backend. For someone choosing between .army and .ninja, the difference is purely semantic: one shouts combat readiness, the other stealth. The registry's approach treats each word as a niche, rather than trying to compete with the legacy giants.
The Unstated Catch: No Keyword Demand Numbers
Despite its evocative name, .army hasn't been measured for keyword demand—there's no public data on how many people search for 'army-related' domains or click on .army sites. That absence is telling. In the New gTLD era, some strings fail because they don't attract meaningfully more registrations than their upfront costs. .army's survival depends on whether enough people find it worth the registration fee compared to a .com or a free subdomain. The domain's advantage is its instant recognition; its risk is that 'army' is specific enough to limit mass appeal. Without demand metrics, registrants are essentially betting on the name's resonance. The wide spread in registrar pricing—from Sav to $60.00—shows that registrars themselves haven't reached consensus on its value.