.agency Domain Names
42 registrars compared — cheapest from $1.30 at 123 Reg
Launched in January 2014, .agency is a generic top-level domain run by Binky Moon, LLC, part of the Donuts registry family. It’s built for the service economy—advertising firms, talent agents, and digital shops looking for a label that says "we do things for you."
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | 123 Reg Cheapest | $1.30 | $54.10 | $32.98 | $217.70 | $488.20 | Visit |
| 2 | Sav | $2.99 | $27.24 | $27.24 | $111.95 | $248.15 | Visit |
| 3 | Dynadot | $3.50 | $28.04 | $28.04 | $115.66 | $255.86 | Visit |
| 4 | Porkbun | $3.60 | $27.29 | $27.29 | $112.76 | $249.21 | Visit |
| 5 | Regery | $3.99 | $27.99 | $27.99 | $115.95 | $255.90 | Visit |
| 6 | INWX | $4.03 | $48.60 | $48.60 | $198.43 | $441.43 | Visit |
| 7 | GoDaddy | $4.19 | $52.19 | $52.19 | $212.95 | $473.90 | Visit |
| 8 | Hostinger | $4.19 | $36.19 | $4.19 | $148.95 | $329.90 | Visit |
| 9 | Spaceship | $4.34 | $27.11 | $27.11 | $112.78 | $248.33 | Visit |
| 10 | Truehost | $4.39 | $39.51 | $34.06 | $162.43 | $359.98 | Visit |
| 11 | Namecheap | $4.98 | $45.48 | $35.48 | $186.90 | $414.30 | Visit |
| 12 | IONOS | $5.00 | $45.00 | $45.00 | $185.00 | $410.00 | Visit |
| 13 | Crazy Domains | $5.19 | $30.49 | $30.49 | $127.15 | $279.60 | Visit |
| 14 | EuroDNS | $5.49 | $51.71 | $51.71 | $212.33 | $470.88 | Visit |
| 15 | Name.com | $5.99 | $44.99 | $44.99 | $185.95 | $410.90 | Visit |
| 16 | OVHcloud | $6.92 | $30.09 | $29.49 | $127.28 | $277.73 | Visit |
| 17 | Gandi | $7.99 | $63.98 | $27.68 | $263.91 | $583.81 | Visit |
| 18 | Above.com | $8.14 | $28.82 | $28.82 | $123.42 | $267.52 | Visit |
| 19 | Cosmotown | $8.19 | $26.40 | $26.40 | $113.79 | $245.79 | Visit |
| 20 | Blacknight | $8.86 | $38.83 | $38.83 | $164.18 | $358.33 | Visit |
| 21 | All Domains | $8.88 | $46.62 | $46.62 | $195.36 | $428.46 | Visit |
| 22 | NameSilo | $8.99 | $30.99 | $27.99 | $132.95 | $287.90 | Visit |
| 23 | Gname | $12.99 | $36.99 | $36.99 | $160.95 | $345.90 | Visit |
| 24 | Directnic | $13.99 | $40.99 | $40.99 | $177.95 | $382.90 | Visit |
| 25 | Netim | $14.00 | $43.00 | $27.00 | $186.00 | $401.00 | Visit |
| 26 | Squarespace | $20.00 | $45.00 | $45.00 | $200.00 | $425.00 | Visit |
| 27 | eDomains | $21.60 | $21.60 | $21.60 | $108.00 | $216.00 | Visit |
| 28 | Infomaniak | $23.14 | $23.14 | $23.14 | $115.70 | $231.40 | Visit |
| 29 | Cloudflare | $24.20 | $24.20 | $24.20 | $121.00 | $242.00 | Visit |
| 30 | NameBright | $26.00 | $26.00 | $26.00 | $130.00 | $260.00 | Visit |
| 31 | UK2 | $26.78 | $26.78 | $45.99 | $133.90 | $267.80 | Visit |
| 32 | Marcaria | $29.00 | $29.00 | $29.00 | $145.00 | $290.00 | Visit |
| 33 | DreamHost | $29.99 | $29.99 | $29.99 | $149.95 | $299.90 | Visit |
| 34 | Hello.co | $29.99 | $29.99 | $29.99 | $149.95 | $299.90 | Visit |
| 35 | Epik | $30.95 | $30.95 | $30.95 | $154.75 | $309.50 | Visit |
| 36 | MrDomain | $34.35 | $34.35 | $34.35 | $171.75 | $343.50 | Visit |
| 37 | Internet.bs | $35.85 | $35.85 | $35.85 | $179.25 | $358.50 | Visit |
| 38 | 101domain | $39.17 | $47.17 | $39.17 | $227.85 | $463.70 | Visit |
| 39 | Regtons | $40.99 | $40.99 | $40.99 | $204.95 | $409.90 | Visit |
| 40 | Moniker | $41.76 | $54.90 | $41.76 | $261.36 | $535.86 | Visit |
| 41 | OnlyDomains | $42.49 | $59.49 | $59.49 | $280.45 | $577.90 | Visit |
| 42 | Hover | $43.19 | $43.19 | $43.19 | $215.95 | $431.90 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
The Generic That Means Business
When the new gTLD program opened in 2012, Donuts — operating as Binky Moon, LLC — swept up a cluster of service-oriented strings. .agency landed in January 2014, alongside siblings like .services and .consulting. The value is in the semantic: an agency is a middleman that acts on your behalf, so the extension signals delegation and expertise. It’s not tied to any geography or industry, which makes it flexible for creative studios, PR firms, and even government contractors. For anyone whose business model is "we handle it for you," the name itself is a pitch.
Pricing Chaos: A Tenfold Spread
The pricing for .agency is all over the map. At the low end, registrars like 123 Reg push it as a budget option — a tenth of what the most expensive registrars charge. That’s a reflection of how generic the string is: no niche scarcity, no premium cachet. But the spread also tells a story about registrar strategy. Some treat .agency as a volume play, hoping to catch small firms on a whim. Others price it like a specialty product, betting that an agency will pay more for a name that matches its trade. Shoppers pinching pennies have real room to negotiate, and the renewal costs often follow the first-year discount. 42 registrars) sell it, so comparison shopping pays.
A Name That Works for the Gig Economy
Agencies aren’t just ad shops anymore. Freelancers, consultants, and one-person studios are all adopting the word "agency" to borrow credibility. .agency fits that trend — it’s a brandable suffix that lets you avoid awkward hyphenates like "my-consulting-firm.com" or the clunky "marketing-services.biz." Compared to sector-specific extensions like .solutions or .works, .agency carries a more personal, client-facing tone: it implies you have a team, even if it’s just you and a laptop. For naming, the keyword is versatile — "digital.agency," "media.agency," "growth.agency" — and the registry’s open registration policy means anyone can grab one.
Identity Digital’s Stewardship
Behind .agency is Binky Moon, LLC, a shell company for the registry giant Identity Digital (formerly Donuts). While the parent brand isn’t consumer-facing, its infrastructure is: Identity Digital runs one of the largest portfolios of new gTLDs, and the operational stability is a selling point. The registry’s website pitches a full suite of services—domain registration, DNS, and security. For a small agency, that means you’re not betting on a fly-by-night operator. The delegated-strings list from ICANN confirms .agency is part of the 2012 expansion, not a legacy string, which explains its modern, marketing-friendly positioning.