.shoes Domain Names
41 registrars compared — cheapest from $19.99 at Sav
When the internet opened its doors to a new wave of domain endings in 2012, .shoes shuffled in among them—a niche for footwear that could have gone anywhere. Delegated in December 2013 under the stewardship of Binky Moon, LLC, this gTLD is a case study in turning a mundane product into a memorable web address.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Sav Cheapest | $19.99 | $58.44 | $58.44 | $253.75 | $545.95 | Visit |
| 2 | Regery | $20.99 | $59.99 | $59.99 | $260.95 | $560.90 | Visit |
| 3 | Porkbun | $21.11 | $58.19 | $58.19 | $253.87 | $544.82 | Visit |
| 4 | Dynadot | $21.62 | $60.14 | $60.14 | $262.18 | $562.88 | Visit |
| 5 | INWX | $24.20 | $102.60 | $102.60 | $434.60 | $947.60 | Visit |
| 6 | Spaceship | $31.25 | $58.16 | $58.16 | $263.89 | $554.69 | Visit |
| 7 | Truehost | $31.75 | $83.71 | $65.26 | $366.59 | $785.14 | Visit |
| 8 | Namecheap | $34.98 | $91.98 | $76.48 | $402.90 | $862.80 | Visit |
| 9 | EuroDNS | $37.06 | $105.57 | $105.57 | $459.34 | $987.19 | Visit |
| 10 | Name.com | $39.99 | $94.99 | $94.99 | $419.95 | $894.90 | Visit |
| 11 | GoDaddy | $40.19 | $112.19 | $112.19 | $488.95 | $1049.90 | Visit |
| 12 | eDomains | $49.20 | $49.20 | $49.20 | $246.00 | $492.00 | Visit |
| 13 | Cloudflare | $50.20 | $50.20 | $50.20 | $251.00 | $502.00 | Visit |
| 14 | Infomaniak | $52.66 | $52.66 | $52.66 | $263.30 | $526.60 | Visit |
| 15 | Cosmotown | $54.21 | $54.21 | $54.21 | $271.05 | $542.10 | Visit |
| 16 | NameBright | $55.00 | $55.00 | $55.00 | $275.00 | $550.00 | Visit |
| 17 | Squarespace | $55.00 | $55.00 | $55.00 | $275.00 | $550.00 | Visit |
| 18 | Above.com | $55.22 | $55.22 | $55.22 | $276.10 | $552.20 | Visit |
| 19 | UK2 | $57.67 | $57.67 | $57.67 | $288.35 | $576.70 | Visit |
| 20 | OVHcloud | $59.85 | $62.89 | $60.39 | $311.41 | $625.86 | Visit |
| 21 | Hello.co | $59.99 | $59.99 | $59.99 | $299.95 | $599.90 | Visit |
| 22 | Epik | $60.95 | $60.95 | $60.95 | $304.75 | $609.50 | Visit |
| 23 | Crazy Domains | $63.49 | $63.49 | $63.49 | $317.45 | $634.90 | Visit |
| 24 | NameSilo | $63.99 | $64.99 | $59.99 | $323.95 | $648.90 | Visit |
| 25 | DreamHost | $64.99 | $64.99 | $64.99 | $324.95 | $649.90 | Visit |
| 26 | Gname | $66.99 | $66.99 | $66.99 | $334.95 | $669.90 | Visit |
| 27 | Regtons | $66.99 | $66.99 | $66.99 | $334.95 | $669.90 | Visit |
| 28 | MrDomain | $72.09 | $72.09 | $72.09 | $360.45 | $720.90 | Visit |
| 29 | 123 Reg | $72.58 | $72.58 | $72.58 | $362.90 | $725.80 | Visit |
| 30 | Gandi | $72.58 | $159.98 | $61.49 | $712.50 | $1512.40 | Visit |
| 31 | Netim | $73.50 | $73.50 | $53.00 | $367.50 | $735.00 | Visit |
| 32 | Marcaria | $75.00 | $75.00 | $75.00 | $375.00 | $750.00 | Visit |
| 33 | OnlyDomains | $76.99 | $86.49 | $86.49 | $422.95 | $855.40 | Visit |
| 34 | Internet.bs | $77.04 | $77.04 | $65.56 | $385.20 | $770.40 | Visit |
| 35 | All Domains | $77.70 | $79.92 | $79.92 | $397.38 | $796.98 | Visit |
| 36 | Directnic | $80.60 | $80.60 | $80.60 | $403.00 | $806.00 | Visit |
| 37 | Blacknight | $82.68 | $82.68 | $82.68 | $413.40 | $826.80 | Visit |
| 38 | IONOS | $84.00 | $84.00 | $84.00 | $420.00 | $840.00 | Visit |
| 39 | 101domain | $88.17 | $97.67 | $88.17 | $478.85 | $967.20 | Visit |
| 40 | Hover | $93.19 | $93.19 | $93.19 | $465.95 | $931.90 | Visit |
| 41 | Moniker | $110.52 | $123.70 | $110.52 | $605.32 | $1223.82 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
A Narrow Slice from the 2012 Expansion
The 2012 new gTLD program let applicants stake out terms as specific as .shoes—a word so direct that its primary audience is obvious: retailers, designers, and anyone in the footwear trade. Approved as part of that historic expansion, .shoes was delegated on December 12, 2013, according to IANA's record. It didn't come from a brand campaign or a geographic push; it was simply a descriptive string that found a home in the hands of Binky Moon, LLC, a company that would go on to run dozens of these verticals. The round itself was unprecedented in scale, and .shoes rode that wave into existence.
Why Exact-Match Domains Make Marketing Sense
For a shoe store, a domain like yourstore.shoes does the heavy lifting of telling customers what you sell—often before they even click. That's the core appeal of .shoes: it bundles product category into the address itself. Since the registry is managed by Binky Moon, LLC, which operates a portfolio of niche TLDs, the infrastructure is shared, but the positioning is singular. A .shoes domain competes with the generic .com habit, but for a niche player, it cuts through by being specific. It's less about tech and more about message: the domain itself becomes a mini-advertisement.
Binky Moon's Family of Lifestyle Niches
Binky Moon, LLC isn't in the shoe business—it's in the business of naming spaces. Alongside .shoes, the company operates an array of lifestyle-oriented gTLDs like .cafe, .church, and .coach, each catering to a different community. What unites them is a model of selling descriptive, easy-to-remember web addresses. For .shoes, that means sharing the registry's technical and marketing infrastructure with siblings that target other passions. The overlap is practical, not thematic; a shoemaker might also want .cafe if they run a café, but the domains themselves only make sense in their own contexts. The family structure is a behind-the-scenes story that shapes how these TLDs are priced and promoted.
Pricing: A Niche That Costs a Bit More
Because .shoes isn't a mass-market extension like .com, its registrar landscape is thinner—only a handful of providers sell it, which you can count via 41. Among the options, Sav tends to offer the lowest entry point, but renewal prices can climb, reflecting the TLD's niche status. The spread between affordable and expensive registrars is wide, so shopping around matters. That's typical of new gTLDs that haven't achieved critical mass: they're not budget buys by default, but they're not prohibitively priced either. For a sneaker reseller or a boutique, the cost is a line item—one that might pay off in brand clarity.