.fitness Domain Names
43 registrars compared — cheapest from $2.79 at Spaceship
Delegated in 2014 under ICANN's new gTLD program, .fitness was one of many generic domains aimed at capturing a booming wellness market.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Spaceship Cheapest | $2.79 | $34.36 | $34.36 | $140.23 | $312.03 | Visit |
| 2 | Namecheap | $3.48 | $56.98 | $45.48 | $231.40 | $516.30 | Visit |
| 3 | Sav | $4.99 | $34.52 | $34.52 | $143.07 | $315.67 | Visit |
| 4 | Dynadot | $5.57 | $35.53 | $35.53 | $147.69 | $325.34 | Visit |
| 5 | Porkbun | $5.66 | $34.50 | $34.50 | $143.66 | $316.16 | Visit |
| 6 | Regery | $5.99 | $35.99 | $35.99 | $149.95 | $329.90 | Visit |
| 7 | INWX | $6.05 | $62.40 | $62.40 | $255.65 | $567.65 | Visit |
| 8 | Hostinger | $6.19 | $48.19 | $6.19 | $198.95 | $439.90 | Visit |
| 9 | OVHcloud | $6.35 | $39.99 | $39.29 | $166.31 | $366.26 | Visit |
| 10 | Above.com | $7.04 | $35.42 | $35.42 | $148.72 | $325.82 | Visit |
| 11 | Cosmotown | $7.12 | $34.96 | $34.96 | $146.96 | $321.76 | Visit |
| 12 | Blacknight | $7.75 | $48.82 | $48.82 | $203.03 | $447.13 | Visit |
| 13 | All Domains | $7.77 | $46.62 | $46.62 | $194.25 | $427.35 | Visit |
| 14 | NameSilo | $7.99 | $41.99 | $37.99 | $175.95 | $385.90 | Visit |
| 15 | GoDaddy | $8.19 | $66.19 | $66.19 | $272.95 | $603.90 | Visit |
| 16 | Truehost | $8.24 | $53.81 | $41.86 | $223.48 | $492.53 | Visit |
| 17 | EuroDNS | $9.26 | $62.48 | $62.48 | $259.18 | $571.58 | Visit |
| 18 | Name.com | $9.99 | $54.99 | $54.99 | $229.95 | $504.90 | Visit |
| 19 | Squarespace | $10.00 | $50.00 | $50.00 | $210.00 | $460.00 | Visit |
| 20 | IONOS | $10.62 | $59.00 | $59.00 | $246.62 | $541.62 | Visit |
| 21 | Netim | $11.50 | $52.50 | $35.00 | $221.50 | $484.00 | Visit |
| 22 | Directnic | $11.99 | $52.99 | $52.99 | $223.95 | $488.90 | Visit |
| 23 | Gname | $11.99 | $43.99 | $43.99 | $187.95 | $407.90 | Visit |
| 24 | Bluehost | $27.99 | $49.99 | $27.99 | $227.95 | $477.90 | Visit |
| 25 | eDomains | $30.00 | $30.00 | $30.00 | $150.00 | $300.00 | Visit |
| 26 | Infomaniak | $32.13 | $32.13 | $32.13 | $160.65 | $321.30 | Visit |
| 27 | Cloudflare | $32.20 | $32.20 | $32.20 | $161.00 | $322.00 | Visit |
| 28 | Hello.co | $34.99 | $34.99 | $34.99 | $174.95 | $349.90 | Visit |
| 29 | NameBright | $35.00 | $35.00 | $35.00 | $175.00 | $350.00 | Visit |
| 30 | Epik | $37.95 | $37.95 | $37.95 | $189.75 | $379.50 | Visit |
| 31 | UK2 | $39.71 | $39.71 | $54.99 | $198.55 | $397.10 | Visit |
| 32 | DreamHost | $39.99 | $39.99 | $39.99 | $199.95 | $399.90 | Visit |
| 33 | Crazy Domains | $40.49 | $40.49 | $40.49 | $202.45 | $404.90 | Visit |
| 34 | MrDomain | $43.23 | $43.23 | $43.23 | $216.15 | $432.30 | Visit |
| 35 | 123 Reg | $43.54 | $43.54 | $43.54 | $217.70 | $435.40 | Visit |
| 36 | Marcaria | $44.00 | $44.00 | $44.00 | $220.00 | $440.00 | Visit |
| 37 | Gandi | $44.05 | $95.98 | $37.32 | $427.97 | $907.87 | Visit |
| 38 | Internet.bs | $45.52 | $45.52 | $38.13 | $227.60 | $455.20 | Visit |
| 39 | Regtons | $48.99 | $48.99 | $48.99 | $244.95 | $489.90 | Visit |
| 40 | 101domain | $53.67 | $61.67 | $53.67 | $300.35 | $608.70 | Visit |
| 41 | Hover | $55.19 | $55.19 | $55.19 | $275.95 | $551.90 | Visit |
| 42 | Moniker | $57.86 | $65.03 | $57.86 | $317.98 | $643.13 | Visit |
| 43 | OnlyDomains | $59.99 | $67.99 | $67.99 | $331.95 | $671.90 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
A 2014 Bet on the Wellness Boom
When Binky Moon, LLC won the rights to run .fitness, the delegation in April 2014 came as part of ICANN's first major expansion of the domain name system since .com's early days. The registry, operating under the umbrella of Identity Digital (formerly Donuts), aimed to give gyms, trainers, and wellness brands a more specific home than the crowded .com space. The launch wasn't tied to any fitness franchise or celebrity—it was a pure bet on the commercial potential of a lifestyle keyword. Nearly a decade later, that bet has paid off in terms of availability: with 43 registrars offering the extension, .fitness remains a mid-range option for businesses wanting a memorable, niche address.
From Weightlifting to Wellness: The Semantic Sweep
Unlike .health or .healthcare, which carry clinical overtones, .fitness casts a wider net. It covers everything from CrossFit boxes and personal trainers to yoga studios and corporate wellness programs. This semantic breadth is a double-edged sword: it gives registrants flexibility, but it also means the extension is less precise than its competitors. A gym owner might prefer the explicit authority of .doctor or .clinic if they offer medical services, but .fitness is the go-to for the broader lifestyle side. The extension's openness is part of why it hasn't become the default for any single segment—instead, it's a catch-all for an industry that defines itself by activity rather than medicine.
Pricing: A Budget Gate or a Luxury Label?
The pricing landscape for .fitness reveals a striking divide. A quick scan of 43 registrars shows that the cheapest option, Spaceship, sells the domain at about a tenth of what the most expensive registrar charges. That's not a subtle gap—it suggests some registrars treat .fitness as a commodity while others position it as a premium niche. The renewal cost at Spaceship ($34.36) is a far cry from the $59.99 listed elsewhere. For fitness entrepreneurs, this spread means it pays to shop around. But the wide range also hints that no single market value has settled: the TLD is still young enough that registrars are experimenting with how much they can charge for a keyword that's trendy but hardly essential.
Not a Brand, Just a Generic
It might be tempting to assume .fitness belongs to a specific company or franchise, but that's not the case. The delegation round in 2012 was designed to open the namespace to generic strings, and .fitness is a textbook example. It's not a brand TLD like .google or .bmw; it's a shared space available to anyone. That's a crucial distinction for registrants: you're not renting from a single owner with a vision, but from a registry that runs it as a commodity. The lack of brand ownership means the TLD's reputation is whatever its users make of it—no corporate steward to enforce quality or trust. For now, that's a benefit for early adopters, but it also means .fitness must compete on its own merits in a crowded field of wellness-related options.