.diet Domain Names
39 registrars compared — cheapest from $93.35 at Spaceship
When XYZ.COM LLC rolled out .diet in August 2014, it wasn't just adding another string to the internet's root — it was betting that every meal plan, fitness blog, and juice cleanse would want a slice of the namespace.
| # | Registrar | Registration | Renewal | Transfer | 5-Year Cost | 10-Year Cost | |
|---|---|---|---|---|---|---|---|
| 1 | Spaceship Cheapest | $93.35 | $103.40 | $103.40 | $506.95 | $1023.95 | Visit |
| 2 | Cloudflare | $100.20 | $100.20 | $100.20 | $501.00 | $1002.00 | Visit |
| 3 | Porkbun | $103.50 | $103.50 | $103.50 | $517.50 | $1035.00 | Visit |
| 4 | NameSilo | $103.99 | $114.99 | $111.99 | $563.95 | $1138.90 | Visit |
| 5 | Sav | $104.20 | $104.20 | $104.20 | $521.00 | $1042.00 | Visit |
| 6 | Dynadot | $107.22 | $107.22 | $107.22 | $536.10 | $1072.20 | Visit |
| 7 | Cosmotown | $107.68 | $107.68 | $107.68 | $538.40 | $1076.80 | Visit |
| 8 | Namecheap | $108.98 | $159.98 | $128.98 | $748.90 | $1548.80 | Visit |
| 9 | Above.com | $110.22 | $110.22 | $110.22 | $551.10 | $1102.20 | Visit |
| 10 | Truehost | $110.22 | $148.71 | $130.26 | $705.06 | $1448.61 | Visit |
| 11 | Regery | $111.99 | $111.99 | $111.99 | $559.95 | $1119.90 | Visit |
| 12 | eDomains | $120.00 | $120.00 | $120.00 | $600.00 | $1200.00 | Visit |
| 13 | Gname | $120.99 | $120.99 | $120.99 | $604.95 | $1209.90 | Visit |
| 14 | Internet.bs | $126.00 | $142.15 | $138.00 | $694.60 | $1405.35 | Visit |
| 15 | All Domains | $127.65 | $138.75 | $138.75 | $682.65 | $1376.40 | Visit |
| 16 | Infomaniak | $128.48 | $128.48 | $128.48 | $642.40 | $1284.80 | Visit |
| 17 | DreamHost | $129.95 | $129.95 | $129.95 | $649.75 | $1299.50 | Visit |
| 18 | Epik | $129.95 | $129.95 | $129.95 | $649.75 | $1299.50 | Visit |
| 19 | OVHcloud | $129.99 | $140.99 | $134.99 | $693.95 | $1398.90 | Visit |
| 20 | Crazy Domains | $132.00 | $135.99 | $132.00 | $675.96 | $1355.91 | Visit |
| 21 | Regtons | $137.00 | $137.00 | $137.00 | $685.00 | $1370.00 | Visit |
| 22 | UK2 | $139.90 | $139.90 | $160.00 | $699.50 | $1399.00 | Visit |
| 23 | Hello.co | $139.99 | $139.99 | $139.99 | $699.95 | $1399.90 | Visit |
| 24 | Netim | $142.50 | $142.50 | $103.00 | $712.50 | $1425.00 | Visit |
| 25 | EuroDNS | $145.42 | $145.42 | $145.42 | $727.10 | $1454.20 | Visit |
| 26 | OnlyDomains | $146.99 | $164.99 | $164.99 | $806.95 | $1631.90 | Visit |
| 27 | Gandi | $149.78 | $303.98 | $139.88 | $1365.70 | $2885.60 | Visit |
| 28 | Blacknight | $149.83 | $149.83 | $149.83 | $749.15 | $1498.30 | Visit |
| 29 | Marcaria | $152.00 | $152.00 | $152.00 | $760.00 | $1520.00 | Visit |
| 30 | 101domain | $157.67 | $177.17 | $157.67 | $866.35 | $1752.20 | Visit |
| 31 | MrDomain | $166.44 | $166.44 | $166.44 | $832.20 | $1664.40 | Visit |
| 32 | Directnic | $174.99 | $174.99 | $174.99 | $874.95 | $1749.90 | Visit |
| 33 | Hover | $175.19 | $175.19 | $175.19 | $875.95 | $1751.90 | Visit |
| 34 | INWX | $180.12 | $180.12 | $180.12 | $900.60 | $1801.20 | Visit |
| 35 | IONOS | $200.00 | $200.00 | $200.00 | $1000.00 | $2000.00 | Visit |
| 36 | Squarespace | $200.00 | $200.00 | $200.00 | $1000.00 | $2000.00 | Visit |
| 37 | Moniker | $209.00 | $235.89 | $229.00 | $1152.56 | $2332.01 | Visit |
| 38 | GoDaddy | $215.19 | $215.19 | $215.19 | $1075.95 | $2151.90 | Visit |
| 39 | Name.com | $299.99 | $299.99 | $299.99 | $1499.95 | $2999.90 | Visit |
Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.
A Late-2012 Bet on the Wellness Boom
Delegated on August 15, 2014, .diet emerged from the ICANN 2012 new gTLD program — the same expansion that hatched hundreds of niche strings. But while many applicants chased generic keywords like .web or .app, the team behind .diet targeted a lifestyle category with a built-in audience: anyone tracking calories, macros, or ketosis. The string never carried the weight of a legacy TLD like .com, but its literal meaning gave it instant recognizability. For a blogger writing about intermittent fasting or a nutritionist launching a practice, the domain says exactly what the site is about — no explanation needed. In an era where online health advice is both booming and drowning in competition, a descriptive suffix can be the difference between a click and a scroll.
The Same Registry Behind .xyz and .college
XYZ.COM LLC runs .diet, and the company has a track record of pushing affordable, generic-sounding TLDs. Its portfolio includes .xyz, the string that became a favorite of startups and crypto projects, as well as .college, .pics, .christmas, and .game. That shared infrastructure means .diet enjoys the same registry stability and WHOIS service (whois.nic.diet) as its flashier siblings, but it also inherits a reputation for mass-appeal, low-cost domains rather than premium, curated spaces. If you've ever registered a .xyz for a side project, you already know the user experience — the dashboard, the pricing structure, and the renewal notices will feel familiar. It's a portfolio approach that spreads the risk of any single string failing to catch fire.
Pricing Signals a Budget Bet
The pricing spread for .diet lands it firmly in the budget category, with 39 registrars offering it. At the cheap end, Spaceship lists it for as little as $93.35, though renewals climb to $103.40. This is typical of a speculative new gTLD — low acquisition cost, higher renewal to lock in early adopters. The gap between the cheapest and the most expensive ($299.99) is wide, which means shopping around matters. But budget pricing cuts both ways: it lowers the barrier for a personal health coach to get a memorable domain, yet also signals that the string isn't yet a premium commodity like .com or even .health. The low entry cost reflects the registry's bet that volume — not scarcity — will drive value. Whether that bet pays off depends on whether the wellness world embraces the suffix beyond a novelty.
Not a Brand TLD, But a Category Play
Unlike a brand TLD such as .google or .bmw, .diet is open to anyone. It's a generic dictionary word, and the registry has no corporate parent pulling the strings — XYZ.COM LLC is a domain company, not a nutrition giant. This makes .diet a category play: a shared namespace where any dietitian, meal-kit service, or fitness influencer can claim a corner. The potential for domain hacks exists (think 'vegan.diet' or 'keto.diet'), but the literal two-label usage is more common. The risk is ambiguity: 'diet' can mean weight loss, but also a legislative body (as in the Japanese Diet). That semantic double-take is part of the string's personality — one moment it's a noun for nutrition, the next it's a parliament. In the end, .diet is what registrants make of it, and so far the registry has left that definition open.