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.beauty Domain Names

36 registrars compared — cheapest from $1.20 at eDomains

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Launched in early 2016 as part of ICANN's new gTLD program, .beauty was one of the first digital addresses purpose-built for the cosmetics and wellness industries.

#RegistrarRegistrationRenewalTransfer5-Year Cost10-Year Cost
1eDomains Cheapest$1.20$12.00$12.00$49.20$109.20Visit
2Infomaniak Cheapest$1.20$12.00$12.00$49.20$109.20Visit
3Spaceship$1.24$13.97$13.97$57.12$126.97Visit
4OVHcloud$1.46$16.19$16.19$66.22$147.17Visit
5Porkbun$1.54$14.21$14.21$58.38$129.43Visit
6Cosmotown$1.79$14.74$14.74$60.75$134.45Visit
7Namecheap$1.80$21.98$17.58$89.72$199.62Visit
8Sav$1.97$14.03$14.03$58.09$128.24Visit
9Dynadot$1.99$14.45$14.45$59.79$132.04Visit
10GoDaddy$1.99$25.99$25.99$105.95$235.90Visit
11Name.com$1.99$20.99$20.99$85.95$190.90Visit
12NameSilo$1.99$17.29$13.75$71.15$157.60Visit
13OnlyDomains$1.99$18.99$18.99$77.95$172.90Visit
14Netim$2.00$28.00$16.00$114.00$254.00Visit
15Truehost$2.19$21.70$15.99$88.99$197.49Visit
16All Domains$2.22$23.31$23.31$95.46$212.01Visit
17Blacknight$2.87$14.97$14.97$62.75$137.60Visit
18Regery$2.99$14.99$14.99$62.95$137.90Visit
19Gname$6.99$24.99$24.99$106.95$231.90Visit
20Alibaba Cloud$13.00$13.00$13.00$65.00$130.00Visit
21Internet.bs$14.38$26.49$26.49$120.34$252.79Visit
22Above.com$14.85$14.85$14.85$74.25$148.50Visit
23IONOS$15.00$15.00$15.00$75.00$150.00Visit
24Crazy Domains$15.99$16.49$15.99$81.95$164.40Visit
25Directnic$16.49$16.49$16.49$82.45$164.90Visit
26Regtons$17.00$17.00$17.00$85.00$170.00Visit
27UK2$18.99$19.99$19.99$98.95$198.90Visit
28Marcaria$19.00$19.00$19.00$95.00$190.00Visit
29Gandi$19.33$47.98$16.38$211.25$451.15Visit
30MrDomain$20.59$20.59$20.59$102.95$205.90Visit
31Hover$21.99$21.99$21.99$109.95$219.90Visit
32101domain$22.99$25.99$22.99$126.95$256.90Visit
33Squarespace$25.00$25.00$25.00$125.00$250.00Visit
34Moniker$25.99$26.49$26.49$131.95$264.40Visit
35EuroDNS$28.01$28.01$28.01$140.05$280.10Visit
36INWX$30.60$30.60$30.60$153.00$306.00Visit

Prices updated daily. Some registrars show promotional first-year prices. Always verify the final price on the registrar's website before purchasing.

A Niche for Glossy Digital Storefronts

When .beauty was delegated on April 7, 2016, it entered a crowded field of niche extensions vying for attention from beauty brands, salons, makeup artists, and wellness influencers. Operated by XYZ.COM LLC, the extension promised a memorable way to signal industry focus without resorting to awkward hyphenations. Early adopters found it particularly handy for campaigns — think a product launch at `yourbrand.beauty` or a portfolio for a freelance makeup artist.

The Spread That Says 'Style Over Substance'

One look at the pricing landscape reveals .beauty's positioning: it's a premium-priced extension, with the cheapest registrar charging roughly a tenth of what the most expensive asks. That gap is typical of lifestyle-oriented new gTLDs, where vanity and brand identity carry more weight than pure utility. The 36 registrars offering .beauty reflect that range, from budget-friendly eDomains to boutique providers that bundle aesthetics consulting. For buyers, the premium signals exclusivity — though savvy shoppers can still find entry prices near $1.20.

Where .beauty Fits Among Health Neighbors

While .beauty sits conceptually near wellness extensions like .health, .healthcare, and .clinic, its character is more brand-forward than those clinical spaces. Where a dermatologist might register .health for credibility, a cosmetics line chooses .beauty to project glamour. This distinction matters to anyone deciding between them: .beauty leans lifestyle and commerce, not medical trust.

The New gTLD Lottery That Paid Off

Beauty's birth wasn't accidental — it came from the 2012 new gTLD application round, a high-stakes race where companies paid hefty fees for the right to run an extension. ICANN's delegation records show .beauty clearing that hurdle in 2016, joining a wave of English-language generics. What's notable is that, unlike some aspirational gTLDs that saw little uptake, .beauty has carved a durable niche, thanks to an industry that thrives on distinct digital identities.

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